Ho Chi Minh City, August 4th, 2018 – PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo – Security Code: DPM, Phu My Fertilizer Plant) said that PVFCCo has been recently voted in a list of the top 40 most valuable brands in Vietnam by Forbes Vietnam in 3 consecutive years.
Particularly, according to the officially published results by Forbes Vietnam in this vote, PVFCCo ranked 37th with a remarkable increase in brand value over the years from US$27 million (in 2016) and US$27.8 million (in 2017), to US$30.9 million (in 2018) and continues to be the only representative in the chemical &fertilizer industry.
Mr. Duong Tri Hoi – Deputy General Director of PVFCCo said that: “The growth of PVFCCo”s brand value is the result of the focus on investment in strategic solutions such as product quality assurance, project implementation to diversify products, building sustainable distribution systems with a proper investment for marketing and branding. It is more exciting when this title is announced in the stage when NPK Chemical Technology Factory is launching high-quality NPK products in the market to replace imported products and such products are warmly received by farmers.”
This is the third time that Forbes Vietnam has made the list of top 40 most valuable brands in Vietnam, with a total brand value of over US$8.1 billion. Forbes Vietnam has conducted an assessment on enterprises with transparent financial data, by calculating the contribution of the brand to the business performance of the enterprise. The most valuable brands refer to the onesthat achieved a huge revenue in the industries in which the brand plays a leading role.
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