On the morning of September 10, 2022, in Hanoi, the Vietnam National Oil and Gas Group held the 2nd Conference on Communication and Corporate Culture – 2022 to evaluate 3-year results and continue to promote implementing Resolution 281-NQ/DU dated May 15, 2019 of the Party Committee of the Group.

Attending the conference were delegates from the Central Propaganda Department, the Party Committee of Central Enterprises Division, the Vietnam Association for Corporate Culture Development, and consulting units Le Media Joint Stock Company, Media Joint Stock Company. Vietnam Energy Information, PACE Institute of Management.

On the side of the Vietnam Oil and Gas Group (Petrovietnam) were Mr. Hoang Quoc Vuong, Secretary of the Party Committee, Chairman of the Board of Directors; Mr. Le Manh Hung, General Director and comrades in the Standing Committee of the Party Committee, Board of Members, Board of Directors, leaders and officers in charge of communication, corporate culture of the Group and units.

Over the past three years, under the leadership and direction of the Executive Committee of the Party Committee, the Standing Board of the Party Committee of the Vietnam National Oil and Gas Group (PVN), Resolution 281-NQ/DU dated May 15, 2019 of The Group’s Party Committee on communication and corporate culture (referred to as Resolution 281) has been deployed and implemented by the whole political system of the Group with great determination; All missions have been completed.

The Presidium of the Conference

Extensive and effective communication

In the whole Group, there are 04 magazines, 14 newsletters, journals, and 97 websites, internal websites with more than 100 leaders in charge, officers, and specialists assigned to do communication work. Upgrading, improving, and innovating management and operation methods helps the Group’s portal, magazines, newsletters, websites, and internal information pages attract thousands of visitors, with rich information in both content and form. The information content has linked internal communication with building corporate culture, thereby doing well in ideological work, strengthening the trust of officials, party members, and employees, and contributing to promoting the strength of the system. the political system of the Group. Especially in 2020 and 2021, internal communication has timely aroused the understanding and sharing of officials and employees with the Group’s difficulties and worked together with the Group to realize the reality. implementing major policies to overcome the “double crisis”.

Public communication activities have developed many steps, every year about 8,000 positive news and articles are communicated on the mass media. Communication content is focused on topics/groups of issues associated with the needs and activities of the Group and public opinion-generating units, contributing to accelerating the dismantling of mechanisms and policies. Organize marketing activities and promote the Petrovietnam brand, promote propaganda, and promote strategic products of the economy. Timely capture and handle communication incidents/crises, minimizing harmful and unfavorable information. Promote the exploitation of features of social networks, communication tools, and digital devices; organize communication and develop fan pages that have published thousands of news articles and articles; attract millions of readers and more than 340,000 regular followers.

The Group actively cooperates with external information channels, providing accurate information on time so as not to affect the brand, image of the Group and its units as well as the relationship with partners. foreign countries in the oil and gas sector. Organize propaganda widely in the cooperation press with foreign language versions, and foreign newspapers with representatives in Vietnam about the Group’s international cooperation activities.

Petrovietnam Chairman of the Board of Directors Hoang Quoc Vuong delivered a speech

Let’s join hands to recreate Petrovietnam Culture

The Group uniformly directs, perfects, and implements the systematic regulations throughout the Group. Leaders/leaders from the Group to units uphold the exemplary spirit of responsibility, focusing on directing and taking responsibility for the results of implementing corporate culture. The Members’ Council approved the Petrovietnam Cultural Regeneration Project (Project) and established a Steering Committee to implement the Scheme; The Secretary of the Party Committee, the Chairman of the Members’ Council is the Head of the Steering Committee, and the General Director is the Standing Deputy of the Standing Committee, showing determination and marking an important milestone in the implementation of the corporate culture.

The Group has developed the Petrovietnam Cultural Handbook, edited the Brand, and issued the Brand Identity System to unify the use of brand identity images throughout the system.

Corporate culture propaganda has many new and diverse features, combining internal communication and public communication, creating a multi-dimensional influence on employees and employees of the Group. Through contests, activities, and celebrations held widely at units and unions, it has contributed to spreading Petro VietNam’s cultural values.

Training is focused on implementation to meet the set plan; created a synchronization in the awareness of the role of corporate culture, leading to a change in behavior towards a professional and positive direction.

The Group has directed the repair, embellishment, and promotion of the value of souvenir areas throughout the Group; directing the embellishment and renovation of “The first oil and gas production memorial site in Vietnam” in Tien Hai, Thai Binh.

Activities on the occasion of events of the country, Group, and units, focusing on the 45th anniversary of the Group’s establishment (September 3, 2020), the 60th anniversary of the Oil and Gas Industry’s traditional day (27/27). 11/2021), organized richly and flexibly in the context of the Covid-19 epidemic, has honored traditional values, evoking the pride of today’s generation of Oil and Gas people. Thematic activities implementing the action motto “Solidarity – Discipline – Creativity – Efficiency” created a healthy working environment, and increased cohesion and sharing. Through concrete daily work, cultural values are formed: a culture of work execution, a culture of technology application, a culture of digital transformation, a culture of efficiency, a culture of coordination, a culture of In collective activities, and the culture of respecting the law has changed positively.

The Group’s units have built new or updated and perfected the corporate culture model; organized many forms of propaganda, dissemination, unification of goals, common vision, coordination, and support to form a unified block. Conduct training for all employees to follow the model of professional capacity development, cultural capacity, leadership capacity, complementary skills, building a reading space, building a learning culture, promoting the spirit of self-study, and self-training.

The contents of Petrovietnam Culture are boldly propagated on the website and fan page of the Vietnam Oil and Gas Union. Oil and gas sentimental activities are held regularly. The emulation movement to build cultural life at the grassroots level was practically implemented by trade unions at all levels. The Group’s Youth Union organized many activities to show professionalism and spread Petro VietNam’s cultural values such as “Spring Journey from the Oil Wells”; Traditional educational activities arouse the pride, affection, and attachment of the young generation to the unit and the Group. The Group’s Veterans Association organizes activities to propagate and educate historical traditions, establish Truong Sa Petroleum Club, and organize activities to take care of members, employees who are war invalids, and their relatives. doctor. The Group Retirement Liaison Committee is a bridge connecting information about the Group’s activities with generations of Oil and Gas employees, participating in building the common values of Petrovietnam Culture.

After 3 years of implementation, the whole political system of the Group is aware and shows high determination in implementing the Resolution. Communication has a focus, focus, is implemented synchronously, extensively, and throughout; Communication methods are very rich and diverse. Corporate culture building has been widely deployed throughout the Group. The Group was recognized as one of the 10 enterprises meeting business culture standards according to the set of criteria directed by the Prime Minister, for the first time considering recognition in Vietnam (2021).

The most obvious result is the communication and cultural reproduction activities of Petrovietnam which are integrated and implemented in association with the objectives of the business plan and the development strategy of the Corporation, clearly showing the spirit of “Aspiration – Wisdom”. – Professionalism – Kindness” in each activity. The implementation of the action motto “Solidarity – Discipline – Creativity – Efficiency” created a breakthrough in the implementation of the Petrovietnam Cultural Regeneration Project. The rebuilding of the image of workers in the Oil and Gas – Oil and Gas Industry, thoroughly handling the communication crisis, and taking advantage of communication opportunities to all levels and sectors, from the central to the local; thereby contributing to creating the correct awareness and good feelings of generations of Oil and Gas workers, the consensus of society, the recognition and appreciation of the Party and State leaders on position and role of the Group in the socio-economic development of the country. As a result, the Group’s brand and reputation are enhanced, Petrovietnam’s image is improved compared to the time before the Resolution, creating new confidence and aura among employees and employees of Oil and Gas; promoting institutional reform for oil and gas activities, creating conditions for the Group to well complete the assigned tasks.

Entering a new stage of development, to promptly respond to and overcome challenges that require leadership, communication, and corporate culture throughout the Group, it is necessary to focus on solving the shortcomings and limitations. Based on closely following the Development Strategy of the Oil and Gas Industry of Vietnam and the Vietnam Oil and Gas Group; associated with continuing to study and follow Ho Chi Minh’s thought, morality, and style” and several other guidelines and tasks of the Party related to information and communication work and building a new human being. The whole political system needs to thoroughly grasp the motto of communication and building a corporate culture that not only goes ahead but also goes along with and behind in all activities of enterprises; attaching communication work to building corporate culture Reinventing Petrovietnam’s culture aims to strengthen the foundation culture, create efficiency with 7 habits, enrich Petrovietnam’s identity so that the Group has a larger stature, and builds a workforce better quality and efficiency.

Vivid visual communication

Communication and corporate culture promote all aspects of Petro VietNam’s activities

Evaluating communication and corporate culture at the Group in the past 3 years, Chairman of the Board of Directors Hoang Quoc Vuong affirmed that communication and corporate culture have contributed to regaining trust, image, and prestige. of the Group through a difficult period, cheering and encouraging the spirit of employees to contribute and contribute to the Group to achieve remarkable results.

Chairman of the Board of Directors Hoang Quoc Vuong said that the shortcomings and limitations need to be quickly overcome. The advantages and results need to be replicated so that the field of communication and corporate culture can be deployed evenly and synchronously throughout the Group.

Effective implementation of communication and corporate culture will be the driving force in all aspects of the Group. Chairman of the Board of Directors Hoang Quoc Vuong said that building culture will be towards the common goal of sustainable development of the business. This must come from the essence, associated with creating conditions and a safe, effective, and quality working environment for employees, so the role of the head is very important. Leaders of the Group emphasized that leaders must be exemplary in implementing plans and projects to develop corporate culture.

In the coming time, the Chairman of the Board of Members Hoang Quoc Vuong asked all levels of party committees and leaders to pay attention to organization work, and spend considerable resources in terms of people, funding, facilities, etc. operating conditions to carry out the task. In addition to continuing to implement the Petrovietnam Cultural Reconstruction Project, the subsidiaries of the Group must continue to build and strengthen the individual identity of each unit by each of their fields and areas of operation.

CEO Le Manh Hung concluded the conference.

Concluding the conference, CEO Le Manh Hung affirmed that Petrovietnam has been on the right track in communication and corporate culture. Communication and corporate culture have made an important contribution to the construction and development of Petrovietnam, enhancing and ensuring the interests and rights of employees throughout the Group.

However, in order to create sharpness in communication and shape identity in culture, the way forward needs consistency, perseverance and persistence from the Group to the units. The achieved results are only the premise, the initial steps for the next process.

Mr.Le Manh Hung believes that the successful implementation and implementation of communication and corporate culture, especially the Petrovietnam Cultural Regeneration Project, will create motivation and increase confidence in the team. leaders, officers and employees of Oil and Gas to continue to build and develop Petrovietnam sustainably.

Reporter