For the purpose of boosting PVFCCo’s business in Highlands regions when the rainy season is about to start, on the morning of April 9, 2013, PVFCCo and PVFCCo Central in coordination with IaSao Coffee Company held a seminar on technical guidance and direct selling at Ia Sao commune, Ia Grai district, Gia Lai province.
Attending the seminar were representative of local Agricultural Promotion Station of Gia Lai province, leaders of IaSao Coffee Company, Vinh Hoang Co. Ltd. (level-1 agency of PVFCCo Central at Gia Lai province) and local farmers.
At the seminar, the farmers were provided with technical guidance on use of fertilizers and cultivation methods of coffee plant, overview on PVFCCo, PVFCCo Central and their products, brand identity system as well as local product distribution system.
Mr. Le Hong Son – Director of IaSao Coffee Company highly appreciated the quality of PVFCCo’s products and recommended farmers to use them for agricultural cultivation.
After the seminar, PVFCCo Central in partnership with Vinh Hoang Co. Ltd. implemented a direct selling program. About 10 tons of fertilizers have been directly sold at the seminar; most of them are Phu My NPK product.
