Ho Chi Minh City, November 4, 2024 – The PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo) announced that it has once again been recognized as a “National Brand” in 2024, with its two renowned brands Phu My Urea and Phu My NPK.
This marks PVFCCo’s sixth consecutive recognition since its first participation in 2014, reaffirming its position as a leading enterprise in the agricultural sector and one of Vietnam’s most valuable brands. This achievement strengthens its standing in the domestic market and elevates its presence internationally.
With the slogan “For Bountiful Harvests,” PVFCCo has, over the past two decades, developed a comprehensive fertilizer portfolio that includes Phu My Urea, various formulas of Phu My NPK, Phu My Potassium, and specialized products for urban agriculture. PVFCCo has fulfilled its mission by providing the agricultural sector with nearly 20 million tons of high-quality fertilizers at reasonable prices, contributing to domestic market stability and the growth of agriculture, positioning Vietnam as a leading global agricultural exporter.
The announcement of companies recognized as partners in the National Brand Program is just the beginning; next, these enterprises must strengthen their brand-building efforts and actively engage in the program’s activities. Together, they will work towards creating a more robust and valuable national brand capable of competing with national brands from other countries. With its resources, PVFCCo commits to leading in these activities.
It is noteworthy that Vietnam’s National Brand Program is not merely an award or title but a unique, long-term trade promotion initiative by the Government aimed at building a national brand for Vietnam by elevating reputable domestic brands. Participation in this program helps businesses evaluate and improve their production and business operations and builds a solid brand strategy based on stringent criteria. The program encourages enterprises to pursue and promote three core values: “Quality – Innovation, Creativity – Pioneer Capability.”
