Over the past decade, the durian tree has become a phenomenon in Vietnam’s agriculture sector, earning the nickname “billion-dollar tree.” In 2023, durian exports reached $3.2 billion, with a robust growth rate of over 20% per year in cultivation area. The Central Highlands provinces, boasting more than 50,000 hectares, have become the country’s durian capital, thanks to favorable soil and climate conditions.
Despite its reputation as a “billion-dollar tree” due to its high economic value, durian is not easy to cultivate, especially in the context of climate change and harsh weather conditions, according to agricultural experts.
Recognizing this challenge, the PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo) has, for many years, implemented numerous demonstration models showcasing the effective use of Phu My fertilizers in key durian-growing areas such as Khanh Son (Khanh Hoa), Ea Kenh (Krong Pak, Dak Lak), and Chu Se (Gia Lai).
These models have been highly praised by farmers for their outstanding effectiveness. Trees that were severely weakened in previous years have not only recovered after being fertilized with PVFCCo’s Phu My fertilizer products—such as Phu My Urea, Phu My NPK 16-16-8+13S+TE, Phu My NPK 15-15-15+TE, and Polysulphate—but also produced high yields, attractive appearance, delicious quality, and, most importantly, without cracked or hard fruits.
Additionally, PVFCCo market officers have provided guidance on durian cultivation with cost-effective, efficient farming practices, including the use of organic and biological products and limiting chemical pesticides. This helps farmers master advanced cultivation techniques to produce durians according to VietGAP standards, aiming towards GlobalGAP. This initiative is forming safe and high-quality specialty crop regions for export.
In 2024, under the motto “Phu My Fertilizers – For a Bountiful Harvest,” Phu My Fertilizers has continued its dedicated research and launched a specialized product line for durian trees. This includes Phu My NPK 20-10-10+TE, used from the recovery stage to early fruit development, and Phu My NPK 15-8-17+TE, used after fruit selection.
Alongside familiar products like Phu My NPK 20-20-15+TE and 16-16-8+TE, Phu My Fertilizers increasingly meets the comprehensive nutritional needs of durian trees, suited to various soil types. PVFCCo continuously innovates and enhances product quality, helping farmers increase their income and cultivate more effectively.
