PVFCCo – Phu My Achieves Vietnam National Brand for the 7th Consecutive Time

At the 10th Vietnam National Brand Announcement Ceremony held on October 16, 2026, two flagship products of PVFCCo – Phu My (a member unit of Petrovietnam)—Phu My Urea and Phu My NPK—were formally honored among the top representative products achieving the 2026 Vietnam National Brand title. This marks the 7th consecutive time PVFCCo – Phu My has retained this prestigious recognition since first entering the Program in 2014.

Petrovietnam Chairman of the Board of Directors Le Ngoc Son introduces the Phu My product portfolio to Prime Minister Le Minh Hung at the booth of PVFCCo – Phu My, a member unit of Petrovietnam. Photo: chinhphu.vn / Nhat Bac

More Stringent Standards, Greater Distinction

The 10th Vietnam National Brand selection process marked a fundamental shift in assessment criteria, aligning closely with advanced international standards. According to Minister of Industry and Trade Le Manh Hung, Chairman of the National Brand Council, the weighting for the innovation criteria group was raised from 18% to 30% of the total evaluation score. Dossier reviews and appraisals focused sharply on quality, innovation, scientific and technological application, digital transformation, green transition, brand management, and intellectual property—the core drivers underpinning the sustainable vitality of products and corporate brands.

Addressing the ceremony, Prime Minister Le Minh Hung cited Brand Finance data indicating that the value of Vietnam's National Brand exceeded USD 462 billion in 2026, an increase of 45.14% compared to 2020, ranking 32nd out of 193 nations. The Prime Minister stressed that a brand is not merely a private asset of an enterprise, but represents the competitiveness and standing of the entire nation. While a brand is built on quality and innovation, it endures solely through integrity and trust.

Within the Petrovietnam ecosystem, alongside PVFCCo – Phu My, several other brands were also honored across petroleum technical services, gas industries, fertilizers, and real estate operations management. This collective presence reflects a national energy-industrial group playing a strategic role, deeply integrated into vital links of the economy—from offshore fields to agricultural farmlands, and from domestic markets to global arenas.

President & CEO Phan Cong Thanh represents PVFCCo – Phu My to receive the honor at the Announcement Ceremony.

"Phu My" Quality: End-to-End Management

For PVFCCo – Phu My, quality is an end-to-end management process. It spans manufacturing infrastructure, raw material inputs, plant operations, pre-dispatch inspections, through to consumer storage guidance and end-use application.

To ensure this process remains seamless and real-time—anchored by one of the world's leading modern petrochemical complexes—PVFCCo – Phu My has continuously invested in and implemented operational solutions, innovations, and production rationalizations since inception. Key highlights include:

Traceability & Engagement: An advanced RFID and QR code system for end-to-end identification and traceability across production and distribution, seamlessly integrated with the Phu My App for direct consumer-producer interaction.
Modernized Operations: Automated conveyor and bagging systems.
Strategic Reserves: High-capacity, dedicated raw material tank farms ensuring uninterrupted supply chains for sustained production.

Amid a fertilizer market challenged by counterfeit and substandard products, PVFCCo – Phu My's uncompromising commitment to total quality management has cemented domestic customer trust. It also serves as a robust launchpad for expanding presence and securing credibility among international partners and clients.

Production at the Phu My Fertilizer Plant.

Innovation and Pioneering Capability: Two Strategic Pillars for the Phu My Brand

PVFCCo – Phu My received high acclaim for its two core brand pillars during this evaluation period. The enterprise not only consistently enhances the quality of its traditional flagships—Phu My Urea and Phu My NPK—but also accelerates R&D to launch environmentally friendly, green-transition solutions. Notable additions include Phu My Green DEF (diesel exhaust fluid), Phu My Organic, and Phu My DAP.

Simultaneously, the Corporation is expanding its value chain through comprehensive digital transformation and tech integration, delivering full-suite solutions for farmers. These include high-grade fertilizers paired with practical services such as smart soil nutrient testing via mobile devices, the Phu My App, and Phu My agricultural drone applications.

PVFCCo – Phu My has mapped out a long-term development strategy, leading the green transition curve while elevating governance and sustainability benchmarks. Corporate governance is actively transitioning from baseline compliance to proactive information transparency, comprehensive risk management, and business ethics. The Corporation is steadily expanding its footprint into petrochemicals and specialty chemicals through high-potential projects, thereby bolstering international competitiveness.

The Corporation remains steadfast in its vision: to become an international-standard fertilizer and chemical enterprise, achieving USD 1 billion in revenue by 2030, and generating sustainable value for both enterprise and community—embodying its core brand ethos: "Phu My – Sharing Prosperity."

Petrovietnam Chairman of the Board of Directors Le Ngoc Son and the Group delegation visit and commend the new products of PVFCCo – Phu My.

Phu My technical staff guide farmers on using soil testing and nutrient analysis equipment.

The 10th Vietnam National Brand Announcement Ceremony in 2026, themed "The Flow of Vietnamese Brands," recognized 499 products and services across 227 enterprises. Over 23 years and 10 selection periods, the Program has expanded from 30 enterprises with 50 products in 2008 to 227 enterprises with 499 products in 2026. PVFCCo – Phu My stands among the premier enterprises of 2026 and belongs to the elite group recognized for five or more consecutive terms.