The two main factors which create the famous Đạm Phú Mỹ reside in the high quality of fertilizer in bulk and its package. By using natural gas as feedstock and mordern technology for producing urea, PVFCCo gains an absolute competitive edge in respect of quality. The specifications of Đạm Phú Mỹ not only meet the Vietnamese Urea Quality Standard but also reach the international fertilizer standard, especially nitrogen content, biuret content, moisture and has the superior quality over the imported urea available in the domestic market. In addition, the quality of Đạm Phú Mỹ is continuously and constantly improved as a result of applying mastering technologies in the process of producing urea such as anti-caking agent treatment and the urea product vibrating screen system. Besides, Đạm Phú Mỹ is packaged in two-layer PE and HDPE well designed bag which is very convenient for the transportation, the storage and well serves for farmers’ recycling purpose.
Đạm Phú Mỹ is proud of following Certificates, Diploma Award and Gold Medal for the quality:
- Certificate of the quality No 98/XN-CBTCTB/NN dated August 12th, 2004 awarded by the HCMC Department of Agriculture and Rural Development.
- Tens of Gold Medals for high quality product awarded by Ministry of Agriculture and Rural Development, Ministry of Trade and Ministry of Industry.
- The Title of “The Golden Buffalo of Vietnam” in 2006 awarded by the Vietnamese Farmer Association.
- The Title of “The Farmer’s Friend Brandname” in 2004, 2005, 2006 awarded by the National Appraisal Committee.
- Vietnamese High Quality Product Certificate in 2005, 2006, 2007.
Apart from the quality of Đạm Phú Mỹ and its competitive price, the marketing strategy has been implemented in a professional manner to create an edge for the company to position Đạm Phú Mỹ as leading fertilizer brandname of Vietnam.